Nicepears.com are a private medical insurance company with a clear focus on providing "nice" insurance to the health conscious. Nicepears approached Glass Slipper Interactive because of our creative flair and ability to implement a technical mapping solution.
No brand identity existed previously as nicepears was a startup company. Our brief was simply to create an engaging tongue in cheek brand that was fun yet credible in the serious market of health insurance
We created the "Cheeky" pears and applied them to the web site with a few little twists along the way. The result is a vibrant web site with plenty of colour whilst at the same time achieving a clear uncluttered layout with plenty of white space.
