We are also on the lookout for experienced PHP developers with open source CMS experience, especially those with Drupal, Joomla or Wordpress experience. Better still, all three.

As well as the usual technical skills, we are looking for individuals with passion and drive for digital industry. They must also have great attention to detail and the ability to work at speed as you would expect in the Studio environment of a busy web agency.

We are a company that is absolutely committed to innovation and technology. Innovation is at the heart of what Glass Slipper do. If this sounds like the type of environment that you would thrive in, please do get in touch.

If you’d like to read “The Making of our Web Site” posts, please subscribe to the RSS feed or check back to our blog every week or so. We hope to see you pretty some.

Firstly, if they don’t have a website at all, the customers won’t know they exist, secondly, if they have a website but its not optimised to target those keywords, again, they won’t be found. Finally, if the customer does find them and their website is poor, maybe in its designs or perhaps its not clear what they offer, the prospect won’t hang around and will move on to the competition.

What, we’re saying is Don’t Knock any marketing method until you’ve given a good chance. For those of you that are already bought into the internet as a sales/marketing channel, there are always things you can do to up your game. The internet is a fast moving medium and so are your customers. You need to keep up with them both.

Happy Internet Marketing!

This is also true when the economy is slowing down or in a recession. Business is still around but you have to dig a bit deeper. If you’ve never experienced tough times in your business, this may not come naturally to you but your existance can depend on it.

Those of you that have the courage to market your business well in tough times will reap the rewards, especially if you’ve already built up a strong brand. If you haven’t, it’s not too late. But you must start NOW! There are really very few quick wins when it comes to marketing. Sure, there maybe some low hanging fruit around but all your competitors will be picking this off too.

Make sure you are feeding your pipeline by deeping as deep as you need to. You’ll uncover opportunities that you hadn’t even thought of. Make those phone calls (or get someone to do it for you, ie a telemarketing agency), write that sales letter, send out your brochure, write that blog, update your website…..the list of activities goes on……but remember, do it now as it the rewards rarely come immediately….and that’s where many fail. Have faith, have patience and market with confience and anticipation that what you do today WILL be rewarded but not just yet.

Keep digging

An example of our motion graphics.

Winter Wonderland

Now, I know that there are plently of jobs where the person(s) just have to be present to carry out their duties, however, equally there are plenty of jobs that are easily done from the comfort of your own home, sat in front of a blazing fire with a cup of tea next to you. Actually that’s exactly what I’m doing now (and I’m being very productive). Think about it.

Education is the key to helping your customers make a more informed buying decision and help set you apart from the competitive. Again, taking the website design example a little further : Consider the objectives of the what the service needs to do for the client, for example, drive traffic, build awareness, build customer confidence, invoke an action and or response. Can all website design companies do this for their clients. Many cannot.

Education is not all one way. Sure, giving some detailed background information on your product or service is a good thing, particularly when its tied in with the benefits to the customers i.e. we build search engine friendly web sites so this means more traffic to your web site which means more……..you get the idea. But also, understanding your clients’ market and challenges will help align your services and products to their needs. Once you are both educated and aligned, you’ll do better business.

Happy Marketing!

Take, for example, website design. Now there’s lots of people and company’s doing that. Ourselves included. We offer our services to medium sized companies, particularly those in the technology sectors. Now take a company that has not embraced the internet, has no interest in the internet and never will (yes they do exist). Their mind map is so out of alignment with our offering, they just aer not our target group.

Make sure you at least try to profile your customers mindmap (not always easy but insightful market research can help hugely). This will help you be in better alignment with your target group and consequently your marketing spend will be working harder.