Don’t leave Internet Traffic on the table

As a website design company we talk to a lot of potential clients who are not making the best use of the internet. Some may not even have a website at all, others just put a few token web pages up because they feel they have to have an internet presence. When we talk to some of these businesses, some people simply discard the internet as a channel to market, especially if their business is doing “OK”. We get a lot of, “Well, we get a lot of our business through word of mouth” and they simply don’t want to know……..UNTIL……we do a quick search on some potential keywords that a customer may use to search for their products or services. Most of the time, our potential client is surprised at the number of searches carried out.Then we start a business conversation.

Firstly, if they don’t have a website at all, the customers won’t know they exist, secondly, if they have a website but its not optimised to target those keywords, again, they won’t be found. Finally, if the customer does find them and their website is poor, maybe in its designs or perhaps its not clear what they offer, the prospect won’t hang around and will move on to the competition.

What, we’re saying is Don’t Knock any marketing method until you’ve given a good chance. For those of you that are already bought into the internet as a sales/marketing channel, there are always things you can do to up your game. The internet is a fast moving medium and so are your customers. You need to keep up with them both.

Happy Internet Marketing!